Daily calls: total and new increase
Bars show daily calls. Line shows cumulative calls for the selected site/window.
Calls
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Filters
Truth layer: Twilio is the counted lead KPI source. Form submissions are classified separately; phone/email-like strings in message/transcript excerpts are masked before static publication. Trend charts use the agreed wl-dashboard-trends/v1 contract and fall back to derived/mock-compatible data until the real endpoint is available.
Tip: wide tables scroll horizontally on mobile.
Daily texts: total and new increase
Bars show daily texts. Line shows cumulative texts for the selected site/window.
Texts
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Ranking movement over time
Lower average position is better. Movement uses GSC average-position windows until daily rank observations are connected.
Avg position
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Status cues
Decision-first labels for landlord-facing performance: improving, doing well, stalled, slipping, and at risk.
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Ranking-to-lead trend evidence
Current 28-day lead volume compared against current/prior GSC visibility. Labels are trend evidence, not causality.